Witry les Reims - Interactive 3D Visualization for real-estate marketing
French Agency “North Est Amenagement promotion” we adopted an interactive 3D visualization of a newly planned residential complex near Witry les Reims. NEAP is specializing in the sale of plots of land, property and provides services for financing. They recognized the benefits of an interactive implementation of the landscape and urban planning for their processes in real estate marketing. Thus we have been instructed to implement a real-time visualization of the new residential area Warmeriville.
The real-time visualization is also used as an interactive communication tool for potential customers. Similarly, we made a small advertising film and a 3D rendering of a large-format billboard with an overview of the completed residential area.
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Streets
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Overview of Witry les Reims
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Daily life impressions
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The mainroad
Because of the proximity to the city, we opted for a model-like look of the urban environment. The viewer remains limited in view of the major development area and is visually given a clear distinction to white-gray area.
Since the focus in this project is to market of real estate, architectural features of buildings were secondary and should not appear too flashy, so we again opted for simple designs.
Once the objective was clear, we began using the digital CAD data as a template. We also acquired a satellite image of the area, which enabled us to incorporate forests and existing infrastructure into the interactive 3D visualization. After basic structures were completed, we exported the project into our real-time 3D environment. Here we put together all the 3D models, translated vegetation objects, vehicles and people.
